Pashu Sandesh, 5th April 2018
Mother Dairy’ today announced that it has received the “Quality Mark” for all its poly pack milk variants being sold in Delhi NCR region. The certification is awarded based on an assessment conducted by a consortium of an expert panel that included members from DAHDF, FSSAI, NDDB, Managing Directors of four Federations representing the regions and two dairy experts, under the aegis of National Dairy Development Board (NDDB).
Mr. Dilip Rath, Chairman, National Dairy Development Board, in a statement, said, “The ‘Quality Mark’ initiative is aimed to enhance consumer confidence in milk and milk products by way of a simple logo. We are happy that Mother Dairy has adopted the same and I am confident that the consumers will stand assured of the distinction that the mark represents.”
Commenting on the accreditation, Mr. Sanjeev Khanna, Managing Director, Mother Dairy Fruit & Vegetable Pvt. Ltd., said, “It is indeed a proud moment for us to be the first company in the National Capital Region to offer its consumers milk certified with the ‘Quality Mark’. We have always been an integral part of people’s lives in Delhi/NCR and this certification for our 07 processing units further validates our commitment for providing the highest quality of milk and milk products to our consumers.”
What is NDDB ‘, Quality Mark’
Like Agmark assures you of getting quality agriculture produce and ISI marks are assurance that the industrial products you buy are of good quality and standards, likewise NDDB ‘Quality Mark’ assures you the quality of milk and milk products.
National Dairy Development Board (NDDB) developed initiative of “Quality Mark” Award Scheme for dairy Cooperatives to promote and encourage enhancement of safety, quality and hygiene of milk and milk products manufactured by dairy cooperatives. The quality mark scheme was rolled out on 6th January-2016. Agriculture Minister Radha Mohan Singh on 20th July 2017 launched National Dairy Development Board's quality mark logo which dairy cooperatives can use after complying with quality norms.
The 'Quality Mark' logo is valid for three years and surveillance audit for checking compliance with quality norms will be held once every year by National Dairy Development Board (NDDB). This initiative does not propose any new or additional system for Food Safety and Quality Management but it lays down minimum standards against each link of the processes required for ensuring quality and safety.
The Dairy units which meet the criteria for the award of the quality mark are allowed to use the logo on the package containing milk and milk products. The mark may be applied to the packaging or printed on a label affixed to the package. The logo/symbol of quality mark on milk and milk product packages indicates that the dairy unit has adopted and implemented all the processes required as per the food safety and quality management system for manufacture of milk and milk products as per the set quality parameters.