E market awards by NCDFI for excellence in dairy business

Pashu Sandesh, 12th September 2018

National Workshop on Role of Technology in Doubling Income of Farmers through dairying was organized by NDDB in Anand on September 10, 2018. The event was inaugurated by Radha Mohan Singh, Agriculture Minister GOI. The event was attended by Parshottam Rupala, State Minister for Agriculture and other prominent dignitaries including Dilip Rath, Chairman, NDDB; Sangram Chaudhary, Executive Director, NDDB; Y Y Patil Executive Director, NDDB and Mangal Jit Rai, Chairman, NCDFI.

With the support of NDDB, NCDFI eMarket Award Function (2017-18) was organized. In his address Dilip Rath, Chairman NDDB praised the initiative by NCDFI in anchoring technology to facilitate transparent trade of bulk commodities by Dairy Cooperatives through its online marketplace “NCDFI eMarket” and attaining a turnover of Rs 903 Crore during the year 2017-18. KC Supekar, MD, NCDFI expressed his gratitude to NDDB for their continuous guidance, and to the cooperatives for their support and active participation. The following cooperatives were felicitated in the event:

Top Grossing Business Partner: Karnataka Milk Federation (Nandini)

Top Selling Partner (Dairy): Tamil Nadu Milk Federation (Aavin)

Top Cooperative Buying Partner: Bihar Milk Federation (Sudha)

Top Buying Partner (Packaging and Chemicals): Telangana Milk Federation (Vijaya)

Second Top Buying Partner (Agri): Erode Milk Union (Aavin)

Second Top Cooperative Buying Partner (Dairy): West Assam Milk Federation (Purabi)

Third Top Selling Partner (Dairy): Warana Milk Union (Warana)

Active Participation Awards (Brands): 
Amul, Gokul, Mahanand, Megha, Milma, Omfed, Parag, Rajahans, SAG, Saras, Verka, Vijaya (Oil) & Vikas

The event saw unveiling of NDDB’s Quality Mark logo and a new Ad campaign “Piyo Doodh” aimed at promoting consumption of milk & milk products. Over 600 farmers attended the orientation program on various domains related to Dairy Development as well as the exhibition organized to provide practical exposure to dairy farmers.