Medha Milk products re launched in new avatar

Pashu Sandesh, 19^th April 2018

The Medha Brand for the Milk products by the Jharkhand Milk Federation was re-launched in a new avatar by the Jharkhand Agriculture minister Randhir Singh on Wednesday. The Medha brand was re launched based on the feedback of more than 5000 consumers and the dairy farmers. Through the comprehensive survey the feedback was obtained on the packaging, logo and the variety of the milk products.

The logo, tagline and the packaging have been redesigned to signify quality and purity. Singh complimented the packaging of all the products of Medha, their colour combinations and logo and said that they have become more attractive to portray the freshness associated with the brand.

The General Manager of the brand said that the new range of products is nourishing and safer as compared to others in the market. In the state of Jharkhand, ‘Medha’ is the only brand to sell vitamins A&D fortified milk. He also informed that Medha is currently available to consumers in 21 districts of the state.

A Toll-Free Helpline number, 7544003456, and website www.jmf.coop would be additionally printed on all the packets of Medha. Through this contact number and website, any consumer can file suggestions or complaints within 24 hours of buying the product.